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Decentralized, Not Disconnected: The Future of Social Media

Published on Sep 5, 2023

Learn how Blockchain and Deso technologies can change the course of social media in the coming years.

Social Media platforms have users confined to the online world of everything, everywhere all at once. And the cost to use these centralized media platforms means surrendering your personal data and privacy to faceless corporations.

Centralized platforms, controlling algorithms and limited ownership of data censor your virtual identity. With Decentralized social media, you become the master of your domain, where transparency and ownership reign supreme.

At this point, you might be wondering what Decentralized Social (Deso) is. In this blog, we will understand Deso media platforms and their benefits in propelling the future of social media.

What is Decentralised Social Media?

Decentralized social refers to a type of social networking that works differently from popular social media platforms like Facebook or Twitter.

In Decentralized social networks, there is no central company or server controlling everything. Instead, the network is spread out across many computers, which are called nodes. These nodes work together to make sure the network functions smoothly.

Built on Blockchain technology, Deso allows users to have greater control over their data, content, and interactions.

A few examples of Decentralized social media platforms are:

  1. Mastodon: A Decentralized and open-source microblogging platform.
  2. Steemit: A blockchain-based social media platform that rewards users with cryptocurrency for creating and curating content.
  3. LBRY: A Decentralized content-sharing and publishing platform that utilizes blockchain technology.

There are several Decentralized social platforms, including Diaspora, Damus, Peepeth, and Hive. These platforms have chosen innovative methods to generate income, such as token-based rewards, subscriptions, community fees, storage fees, and partnerships. 

In contrast to traditional social media, these platforms empower users and offer different ways for them to benefit and contribute to the network's sustainability. Therefore, with Decentralized social media platforms, you can embark on a thrilling journey that celebrates community, creativity, and empowerment like never before.

Benefits of Deso

The main advantages of Decentralized social media include:

1. Data Ownership & Privacy

Users have ownership over their data and are not required, as is the case with traditional social media platforms, to give their personal information to a centralized body.

2. Censorship Resistance

Platforms for social media that operate without a central authority are less likely to restrict or remove information for purely political or ideological grounds.

3. Monetization Opportunities

Some Decentralized social media platforms use cryptocurrency and smart contracts to enable users to directly monetize their content and interactions with their audience, potentially empowering content creators economically.

4. Interoperability

In some cases, Decentralized social media platforms allow for better interoperability between different platforms, enabling seamless communication across various Decentralized networks.

5. User Empowerment

Users have a say in how the network is run and what rules should be followed. Decentralised platforms become a feasible and optimistic alternative as users on social media demand more autonomy, transparency, and meaningful interactions. 

Conclusion

Thus, decentralised social media represents the social media platforms of the future, proposing a departure from the established centralised approach. 

The entire platform is not owned and governed by a single controlling company or server in the decentralised model. 

Instead, the network is spread out across many nodes, giving users more power over their data and communications.

They present a future in which people may fully control their online personas, creating a sense of empowerment and sincere participation in online groups.